Folks all around the country are taking a break from their summers by enjoying a free Slurpee, aside from people within the city of Berkeley, which became the first city in the United States to tax sugary drinks in 2014. Berkeley passed a 1-cent tax on all sugary drinks when it passed Measure D in that year’s fall election.
“All City of Berkeley 7-Eleven locations won’t be taking part in today’s Slurpee occasion,” read a sign at the 7-Eleven on the corner of College Avenue and Russell Street in Berkeley. “We sincerely apologize for the inconvenience.”
The sign begins by listing Berkeley municipal code 7.72, the “Sugar-Sweetened Product Distribution Tax.”
At the very least whoever wrote the sign seemed aware that they were a killjoy to people trying to get hopped up on sugar, flavoring, and ice.
“We look forward to bringing you enjoyable, community-centered promotions, but legal guidelines like this prevent shops from participating,” it continued. The sign encourages anybody who was wanting forward to a potential brain freeze to name their Berkeley City Council member instead to complain about the law.
At least one individual took to social media to complain about not being able to get their non-alcoholic piña colada fix in on Thursday.
“This is something enjoyable: I received a local news roundup email that not only confirmed that Berkeley 7-11s have been participating in Free Slurpee Day But also listed the handle of all the 7-11s in Berkeley…none of which are participating in Free Slurpee Day,” the person wrote.
However, people have been complaining about not being able to get their free frosty dessert beverage in Berkeley on this day for a few years now. “All 7/11’s in Berkeley are forbidden from participating in Free Slurpee Day,” one person complained in 2017. “Damn you liberalism.”